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The Opening BalanceThe Wrap

Tavarez, Barnett & Steen leave UBS for Frost Investment Services

The three-advisor liftout landed at a bank-owned brokerage in a week when Modern Wealth added 10 advisors and LPL pulled the Fowler team from Raymond James.

PWD's tracking logged a three-advisor liftout over the weekend of September 27 and 28 in which the Tavarez, Barnett & Steen team led by Ronald Clifford Tavarez left UBS and registered with Frost Brokerage Services, Inc., the Cullen/Frost Bankers brokerage arm that operates as Frost Investment Services. The move put a bank-owned broker-dealer at the end of a wirehouse recruiting path while the same week's log tilted mostly toward independent platforms: Modern Wealth Management added ten advisors across two transactions, and LPL Financial pulled the three-advisor Fowler team from Raymond James.

Three-advisor liftouts are common enough that the week's log contains several more, but the Tavarez registration is less distinctive for its size than for the side of the bid. Independent platforms were running hard in the same stretch — Modern Wealth's ten-advisor day, LPL's Fowler pickup, smaller RIAs still hiring — while Frost arrived from the bank side, where the recruiting conversation runs on a different set of terms.

The registration names Ronald Clifford Tavarez and places the three-advisor team at Frost Brokerage Services on September 27 and 28, but it carries no explanation for the move, and no interviews with recruiters on the transaction were available. The destination itself puts a bank-owned brokerage in a recruiting lane that Modern Wealth and LPL occupied the same week.

Where the week's advisors landed: Frost vs. the independent platforms
Advisors added by destination, Sept. 24–28, 2026
Modern Wealth Management10 advisors
Frost Investment Services3 advisors
LPL Financial3 advisors
Merit Financial Advisors3 advisors
Keen Wealth Advisors1 advisors
PWD TRACKING · ADVISOR REGISTRATIONS, SEPT. 24–28, 2026

A bank-owned brokerage enters the pitch

For an advisor leaving UBS, the choice between a bank-owned brokerage and an independent aggregator is not symmetrical. The aggregator can offer equity or a path to it, a technology stack, and centralized compliance; a bank-owned brokerage carries a parent balance sheet into the conversation, and that changes the economics of a transition for an advisor who values lending, deposit, and trust relationships alongside the advisory book. None of that appears in the registration data, but the structure of the destination suggests those are the terms a bank can put on the table that a pure aggregation platform cannot.

Frost Brokerage Services, Inc. is the broker-dealer entity, and Cullen/Frost Bankers operates the parent bank, placing Frost among bank-owned broker-dealers that have historically served their own deposit customers without always recruiting wirehouse teams aggressively. The Tavarez registration implies, without proving, that the brokerage is now being used as a recruiting vehicle. A three-advisor team from UBS is a modest liftout by the standards of the aggregator deals tracked the same week, which makes it a test of whether the bank's balance sheet can compete for talent against independent platforms.

A bank-owned brokerage carries a parent balance sheet into the conversation, and that changes the economics of a transition for an advisor who values lending, deposit, and trust relationships alongside the advisory book.

The independent side keeps moving

Modern Wealth Management's September 28 entries show the aggregator model still has enough capital and urgency to absorb ten advisors in a day. The six-advisor move and the four-advisor liftout are filed as separate entries, which is why they read as a recruitment burst rather than one enlarged transaction, and the firm appears repeatedly that day as the destination for an advisor or a team moving to MODERN WEALTH MANAGEMENT, LLC. Taken together, the entries suggest an organization running multiple recruiting processes in parallel the same week it recorded the larger team liftout.

LPL Financial's recruitment of the Fowler team from Raymond James on September 24 adds the independent broker-dealer channel to the same picture, with Dan Fowler named in the entry and three advisors moving to LPL Financial. LPL operates as a brokerage platform rather than an aggregator buying RIA equity, but both represent the independent side of the market, whose pitch rests on independence from bank and wirehouse balance sheets. The Fowler move shows that pitch still works.

Merit Financial Advisors and Keen Wealth Advisors complete the week's inbound list, with Merit adding three advisors on the 28th and Keen adding one. These smaller transactions are a reminder that liftout activity is not concentrated entirely among the largest aggregators: regional RIA platforms and even single-office firms are still landing advisors, often one or two at a time, and the week's log captured that low end of the market alongside the bigger names.

DeVoe & Company's announced deal rounds out the week with a reminder that the M&A advisory business remains active even when the underlying transactions are not disclosed, and the entry carries no size and no parties beyond the advisory firm, so the log records it as an announced deal without terms. It keeps the broader RIA consolidation conversation alive while the recruiting data shows consolidation pressure reaching the advisor level.

The week leaves the bank-brokerage question unresolved, but it adds a concrete data point: a three-advisor UBS team chose Frost while ten advisors went to Modern Wealth and three to LPL in the same stretch. The next bank-owned destination in the log will say more than this one does about whether a bank balance sheet can build a recruiting lane.

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PWD deal log
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